The PROMOletter (or newsletter, if you prefer) can do what YOU can never do....BE THERE, regularly, consistently and on an on-going basis. Regardless of how faithful you are to your prospecting calls or door-knocking schedule, you cannot contact everyone in your farm area or on your mailing list, month after month after month.
If you are not in front of their face...you don't exist.
When it comes to buying or selling a home, the
realtor they'll call is the one that happens to be
there at the right time or the one that is the most
familiar to them. Warrented or not, familiarity
breeds confidence and approachability.
FAMILIARITY IS THE CONSEQUENCE OF
REPEATED EXPOSURE.